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Perspectives

An offbeat, refreshing look at Solutions brought to you by the business leaders and academics, policy makers and designers who are in the field.

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It is a typical Saturday afternoon at the mall for Mr. Smith and his children. As he wheels his 20-month-old son through the drugstore, the toddler spots a familiar face prominently displayed on the juice boxes. “Elmo, Elmo!” the child shouts. Mr. Smith tries to move swiftly on, but his seven-year-old son keeps tugging at his shirt: “Dad,” he says, “after this let’s go to Burger King. I need another G.I. Joe movie toy that comes with those burgers and fries.” His ten-year-old daughter chimes in: “And I really need to go to the toy store and get an outdoor whirlpool tub and a flat screen TV for my Barbie Dream House.”

Mr. Smith is relieved to get home two hours later. He plunks his youngest in front of Teletubbies while his seven-year-old scampers to the computer and gets...

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