I am struggling to come to terms with the possibility that Japan may economically be the “new normal,” a situation where the economy is in recession for prolonged periods of time, seeing only fleeting periods of growth. My struggle relates to the fact that conventional wisdom would suggest that, after two decades of recession, Japan should be an economic and societal wreck. But quite the opposite is the case. In many respects Japan seems to be doing fine.

Now what leads me to this conclusion? I was struck in particular by the findings of the 2012 Inclusive Wealth Report of the International Human Dimensions Programme on Global Environmental Change.1 Set up as an alternative to gross domestic product (GDP), the Inclusive Wealth Index reflects the state of natural resources, the economy, ecological conditions, the population’s health, and productive capacity, then measures whether or not national policies are sustainable.

In the report, the authors looked at various indicators in 20 countries, including Japan, over the period from 1990 to 2008, and noted that:

Japan depicts the most favorable situation, as it is experiencing wealth accumulation while at the same time increasing its natural capital stocks. This has been achieved primarily through investment in the forest sector. This position is also explained by a slower population growth rate in relation to other nations. This is to a large extent supported by the recent assessment of Japan’s ecosystem services.

If we look at Japan through the conventional lens of GDP growth, then we end up concluding that the past two decades were effectively stagnant. From the new perspective, things look very different.

Where the Journey Begins

We are naturally attracted to the status quo, which is very often taken to mean times of economic growth. We feel very uncomfortable with times of economic difficulty, partly because we witness the pain and hardship experienced by many around us and partly because we ourselves feel vulnerable. So we yearn for those normal days of growth to return.

Back in 2008, just after the financial crisis, I had a conversation with my bank manager in the United Kingdom. She was complaining about how terrible the situation was and explained how she could not wait for things to “get back to normal again.” For her, normal meant a situation of banking profits, growing investment opportunities, and satisfied customers. The likelihood of normality not returning would never cross her mind.

Four years later, after a double-dip recession and with a potential triple dip2 on the horizon, the return to normality across the globe appears, still, a distant prospect. In this context, it is easy to understand how in recent years an increasing number of commentators suggest that we are witnessing the end of growth. Richard Heinberg, from the Post Carbon Institute and author of The End of Growth, states that “economic growth as we have known it is over and done with.”

Jeff Rubin, former chief economist with CIBC World Markets, who also has a book titled The End of Growth, argues that the real engine of economic growth has always been cheap, abundant fuel and resources. But that era is over.

Energy and finance expert Nate Hagen in a recent lecture also argues that we now face the end of global growth and—although we in advanced economies are still incredibly rich — our institutions, policies and individual behaviors and aspirations are going to have to change.3

Both books and Nate Hagen’s lecture present a rather bleak and depressing assessment of our current situation. We are given three reasons why economic growth may be a thing of the past: over-consumption of resources, negative environmental impacts like climate change, and debt. We appear to have maxed out, or to be close to maxing out, the global economy and the biosphere.


Andrea Schaffer/Flickr
According to one report in The New York Times, “Japan has succeeded in delivering an increasingly affluent lifestyle to its people despite the financial crash.”

In response, Heinberg argues that we need to create a new normal that fits within the constraints imposed by depleting natural resources, especially the peaking of conventional oil production. Instead he calls for a “healthy equilibrium economy” operating within the planetary budget of sustainably extractable resources and warns that if we try to hang on to the “old normal” we may find ourselves locked into persistently high unemployment, widening inequality, and worsening environmental crises.

Heinberg’s thinking, in particular, is very similar to that of Tim Jackson, professor of sustainable development at the University of Surrey and author of Prosperity without Growth – Economics for a Finite Planet. Jackson calls for the redefinition of prosperity to something that is more meaningful, less materialistic, and less reliant on growth.

But are these proposals from Heinberg and Jackson anything other than good ideas?

Learning from Japan

Japan has come to exemplify the type of economic malaise that the industrialized West desperately seeks to avoid. Many commentators refer to the 1990s and 2000s in Japan as the Lost Two Decades.4 When the bubble economy burst in 1989, the stock market collapsed, a debt crisis followed, and the government had to bail out the banks. Sound familiar? Two decades later, the Japanese economy is stuttering along, perhaps even going into recession once more.5

Robert Samuelson, writing in the Washington Post, argues that Japan faced three major structural problems:6 1) The country’s basic economic model, now broken, depended on export-led growth; 2) the population was (and is) shrinking and aging; and 3) government debt exceeded 200 percent of GDP.7 Samuelson concludes by stating that the “loss of economic dynamism changed both the nature of [Japan’s] prosperity and the national condition.” If Samuelson is correct, the Japanese are in the process of redefining what they mean by prosperity.

This reappraisal is very much an undercurrent rather than mainstream. It appears in various forms like, for instance, the Mottaniai Society. Mottaniai means “a sense of regret concerning waste when the intrinsic value of an object or resource is not properly utilized.” It gives the strong impression that something other than a GDP-growth-at-all-costs fixation is at play in parts of Japanese society.

But this undercurrent has not touched all Japanese and results from the most recent national elections in December 2012 showed how the majority of people basically voted for economic reform in an effort to escape from those decades of stagnation.

Whether reform will be forthcoming and effective is another question. In the years ahead we are likely also to see more reflection upon what Japan’s transition to the “new normal” might actually look like. And remember, this “new normal” will be the future path for most industrialized and industrializing countries, if people like Heinberg, Rubin, Nagen, and Jackson are correct.

But the reality is that the new normal may not be as stark as we expect. There are some who suggest that Japan has not lost anything at all—echoing the findings of the Inclusive Wealth Report. According to financial journalist Anthony Hilton, “Japanese exports increased by 73 percent during the lost decade and electricity usage—a key indicator of economic activity—increased by 30 percent. By 2006, Japan’s exports were three times what they were in 1989. As in The Wizard of Oz, being ‘lost’ might not be so bad after all.”8

Eamonn Fingleton, in The New York Times, states that, in recent decades, “Japan has succeeded in delivering an increasingly affluent lifestyle to its people despite the financial crash. In the fullness of time, it is likely that this era will be viewed as an outstanding success story.”9


Tanaka Juuyoh/Flickr
One result of Japan’s so-called steady-state economy has been the renewal of environmental health and growth in the country’s natural capital stocks.

He points out that average life expectancy grew by 4.2 years in the period from 1989 to 2009 while unemployment remains at 4.2 percent, about half that of the United States. He also states that the current account surplus has grown threefold since 1989, standing at US$196 billion in 2010.

Not everyone agrees with this assessment and some point to the growth in youth unemployment, the falling ratio of population in employment, and the fall in the average annual hours worked per person as indicators of future problems.10 As we would expect, the picture is confusing because we are in a transitional period from a growth economy to something else, perhaps a steady-state economy—one with a steady or mildly fluctuating size.11

Yet it is important to recognize that Japan continues to invest in infrastructure, to maintain its facilities, and to generally keep public places clean and safe. There is still a strong sense of civic pride and social cohesion in the face of economic difficulties.

One strong proponent of an alternative viewpoint on how Japan is faring is Junko Edahiro, who set up the Institute of Studies in Happiness, Economy and Society in 2011. In an interview, she says,

We live not for economic growth. We live for happiness in our daily lives and we hope generations to come can enjoy their happiness. Economies and societies should do something to serve this purpose and should take on different forms and structures if they fail to meet their goals.12

This begs the question: if we are witnessing the end of economic growth, not only in Japan but globally, what are the new forms and structures of economic and societal behavior that we should be searching for? Surely some of the answers can be found in Japan. Heinberg perhaps captures this best:

A few nations and communities are already moving in the direction of a steady-state economy. Sweden, Denmark, Japan, and Germany have arguably reached a situation in which they do not depend on high rates of growth to provide for their people. This is not to say these countries have only smooth sailing ahead (Japan in particular is facing a painful adjustment, given its very high levels of government debt), but they are likely to fare better than other nations that have high domestic levels of economic inequality and that have gotten used to high growth rates.

Another version of this article originally appeared in Our World 2.0.


Brendan Barrett

Brendan Barrett joined the United Nations University in 1997 and heads the Media Centre. He has been working on environmental conservation issues since 1984 and is a town planner by training. He currently...

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