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Author Archives: Cynthia Frantz

Cindy McPherson Frantz is Associate Professor of Psychology at Oberlin College and a community leader in promoting climate neutrality. Her research focuses on humans' psychological relationship with the natural world and how social psychological concepts can be harnessed to create behavior change.

Posted inPerspectives

Tapping into Core Social Motives to Drive Sustainability Transformation

by Cynthia FrantzFebruary 22, 2016July 8, 2020

Twenty-six year-old Robert Champion was a proud drum major in the famed Florida A&M University’s marching band, until one night his band members turned on him. On November 19, 2011, Champion participated in a band ritual called “crossing bus C” in which he had to try and make his way to the back of the […]

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