“It’s kind of embarrassing,” Emmanuel of Oakland, California, responded when asked about carrying a reusable shopping bag. “It looks like a man-purse.”1 Emmanuel was part of a recent OgilvyEarth study entitled, Mainstream Green: Moving Sustainability from Niche to Normal, which investigated the discrepancy between Americans’ actions and intentions around sustainable living and shopping behaviors, otherwise […]
Author Archives: Cathy L. Hartman
Cathy L. Hartman is a marketing professor and director of the Center for the Market Diffusion of Renewable Energy and Clean Technology at the Jon M. Huntsman School of Business at Utah State University in Logan. She has been researching “green marketing” and renewable energy diffusion for over 15 years, and her academic research has appeared in a variety of business and environmental policy journals.
